FRAutumn 2014
Newsletters | read time: 1 min
As the Gambling Commission consults on new licensing standards that could include a social responsibility code as well as advertising restrictions, four of Britain’s biggest bookmakers have formed The Senet Group in a move to promote responsible gambling.
At this stage their initiatives focus on advertising: removing adverts for touch-screen roulette machines from their windows and refraining from advertising “free bet” sign-up offers on TV until after the watershed. However, there is also a proposal to fund an educational campaign on problem gambling and ensure that more responsible gaming messages are communicated.
While all this is welcome, it is still only scratching at the surface of responsibility.
In the goodblog, we argue that with participation in gambling activities on the rise in the UK, the industry should take a more proactive stance, monitoring for and intervening when problem gambling activity is detected. Our blog looks at the model that could be used and the steps that could be taken.
Read the story in full here.
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