Yearly Archives: 2009

Translating is not enough: explaining corporate Codes of Conduct to employees

It’s not just marketing campaigns and brand names that need careful translation. Corporate Codes of Conduct and ethical principles have a universal vocation, so making sure they are correctly understood in each international market is essential. A quick read of any CEO’s foreword leaves no doubt as to the fact that every single employee must…

Social Media Monitoring

An American town recently generated controversy when it asked municipal job applicants to hand over account information (including passwords) for any social media sites they subscribe to.  As part of their pre-employment background checks, the employer apparently wanted to see if the applicant had engaged in any personal activities that might be deemed inappropriate. A…

Leo Martin and a man standing by the GoodCorporation standard

GoodCorporation debate at the House of Lords

At a debate organised by GoodCorporation at the House of Lords on 20 May 2009 Will Hutton, Vice-Chair of the Work Foundation spoke on corporate governance and corporate responsibility. Will said that companies need to have a much clearer statement of their purpose which should be challenged and agreed by more active non-executive directors. He…

What’s the housing market got to do with ethics?

Leo Martin’s letter in today’s Financial Times (no longer available) about the housing market might not seem an obvious fit with GoodCorporation’s day-to-day work on business ethics. However the need for long term loans in the UK housing market to provide greater stability to the market is clear. It would be a fairer system for…

Defining CSR

An FT journalist told us recently that when a CSR story is discussed on the news desk, the suffix ‘bollocks’ is generally added. So it was good to see the leader in yesterday’s FT (March 16) calling for shareholder value maximisation to be re-evaluated which stated “that if companies strive to make good products and…

The Age of Responsibility

President Obama has just launched the ‘age of responsibility’ and Gordon Brown has renounced the ‘age of irresponsibility’. You could be forgiven for thinking that they have both been taken onto the payroll of GoodCorporation! However, although there has been much call for greater responsibility, no one in business or government seems sure how this…